Money, money, money – how do attitudes toward money impact vanity and materialism? – the case of young Chinese consumers

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Money, Money, Money – How do Attitudes Toward Money Impact Vanity and Materialism? – the Case of Young Chinese Consumers

Purpose – China is undergoing a radical change as the forces of industrialization and modernization transform its society. Money is taking on an increasingly important role, particularly among young Chinese, as the Western ideals of individualism and hedonism thrive. The goal of this research is to understand attitudes towards money in China and how these attitudes affect elements of consumer b...

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ژورنال

عنوان ژورنال: Journal of Consumer Marketing

سال: 2010

ISSN: 0736-3761

DOI: 10.1108/07363761011027268